About Elyss & EDL Consulting
The Strategic Partner Who Turns Business Challenges Into Growth Stories.
“Every business has a story waiting to be told. My role is helping you write the next chapter, one that is filled with measurable growth, strategic wins, and sustainable success.”
The story behind the consulting
For over 20 years, I worked in tourism sales, marketing, and operations across Australia and international markets. I was the person building distribution relationships, launching new products, managing teams through peak seasons, and solving the problems that come with actually running a business. I have worked with international wholesalers, inbound operators, and regional tourism networks. I know what it takes to get things done.
I started EDL Consulting because I wanted to give back what I had learned over two decades in the industry. Throughout my career, people constantly asked me for help. How do I get trade-ready? How do I fix my distribution? How do I actually grow without burning out? I loved helping people, but the conversations were always rushed - over coffee, at networking events, quick phone calls squeezed between meetings. I realised I could give so much more value if I could actually focus on what people needed, not just answer the quick questions they asked me. So I built EDL Consulting to do exactly that. Now when someone needs help, I can work with them properly. We can dig into the real issues, not just the surface problems. I can help them implement solutions, not just point them in a direction and hope for the best. It means I work with fewer clients, but I can actually help them get results.
What EDL means:
Expanding Markets – Finding new opportunities and reaching new customers
Developing Strategy – Creating clear paths forward that actually make sense for your business
Leveraging Connections – Using relationships and partnerships to open doors.
Who I Really Am
Industry Recognition That Speaks Volumes:
Director - NSW Tourism Association Board (2025-present) - Serving on the board of New South Wales peak tourism industry body, contributing to strategic direction and advocacy for the state's visitor economy.
Lead Judge - NSW North Coast Tourism Awards (2025)
Preferred Partner - ROLLER Software (selected from industry experts globally)
Experienced Judge - NSW Tourism Awards (multiple years)
Active Member - NSW Tourism Association As a member of the NSW Tourism Association, I stay connected to the latest industry insights, trends and data shaping the visitor economy across New South Wales. This means I can bring current, strategic advice directly to your tourism business.
Active Member - Newcastle Tourism Industry Group (NTIG) My membership with Newcastle Tourism Industry Group connects me directly to Newcastle's visitor economy and the key players shaping our regional tourism sector. I stay across local developments, events and opportunities that could benefit your business.
Active Member - Business Port Stephens I am an active member of Business Port Stephens, the local business network connecting and supporting businesses across the Port Stephens region. This keeps me plugged into the local business community and ensures I can connect clients with the right resources when they need them.
This recognition reflects the trust industry leaders place in my expertise and the results I help deliver.
My Approach
Partnership, Not Just Consulting
I am not here to tell you how to run your business. You know your business better than anyone. I am here to do the work with you. Some clients need me to help them create a new product offering. Others need a website rebuild, or help relaunching a service. Some need trade readiness support or distribution strategy. Others just need their operations sorted so they can stop firefighting every day. Every business I work with gets a different approach because every business is different. What stays consistent is that I actually do the work. I do not write you a strategy document and disappear. I work alongside you until the job is done.
How I Work Differently
I work with a limited number of clients at a time because I believe in doing the work properly. When you work with me, you get me. Not a junior account manager, not monthly reports about what might happen, not a strategy document that sits in a drawer. You get someone who has actually done this work for 20+ years and knows how to get results. I have helped tourism businesses create new products that generate revenue. I have helped coach companies relaunch services with agent commissions that drive bookings. I have helped businesses rebuild websites that triple their enquiries. I do not just advise. I do the work with you until it is done.
Personal Touch
Life Beyond Business: The Personal Side
I live in beautiful Port Stephens, NSW, but work with clients across Australia and internationally. When I am not helping businesses grow, you will likely find me exploring the great outdoors or plotting my next adventure.
I bring a slightly whimsical approach to business consulting because I believe growth should feel exciting, not overwhelming. Business is personal, and the best solutions often come from understanding both the numbers and the heart behind what you are building.
Ready to Write Your Next Chapter?
If you are ready for breakthrough results, want a partner who has walked the path you are considering, and are committed to reaching your next level, let us have a conversation.
This is about discovering what is truly possible when strategy meets implementation, when experience meets innovation, and when the right partnerships unlock opportunities you never knew existed.
📍 Port Stephens NSW | Australia-wide and international service.
Complete the form below or give me a call +61 418 795 676