It is a comprehensive review of your tourism product to ensure it meets the expectations of domestic and international trade partners. I look at your pricing, rates, experience structure, bookability, and more—then help you improve or prepare what is needed to succeed with trade buyers.

Yes. With strong relationships across the travel trade (including Tourism Australia, Destination NSW, and international agents), I help tourism operators understand and access the right distribution channels for their product.

Absolutely. I work with many operators and small businesses who are not yet in trade. We can focus on systems, pricing, experience design, or business development—wherever you are at in your growth.

To be listed with ITOs, your tourism product needs to be trade-ready. That includes having net rates, clear booking processes, professional imagery, and a product that suits international markets. I help businesses prepare the right collateral, understand buyer expectations, and connect with trade partners across Australia and overseas.

Preparing for a trade show involves more than showing up with flyers. You need a pitch, rate sheets, booking pathways, sales kits, and follow-up strategies. I offer tailored pre-show training and mentoring to help businesses feel confident and prepared before meeting with buyers.

Direct bookings come through your website, social media, or over the phone. Trade bookings come via third-party distribution partners like ITOs, wholesalers, and OTAs. Trade bookings require specific pricing (net rates) and reliable processes. I help businesses set up systems to manage both efficiently.

Yes. I have worked across the Indian, Southeast Asian, North Asian, and New Zealand markets for over 14 years. I help you tailor your product for international visitors, create relevant trade materials, and build relationships with global buyers, DMCs, and distribution networks.

Tourism recovery requires strategic pivoting, not just returning to pre-pandemic operations. I help businesses implement flexible booking systems, develop domestic market strategies, create COVID-safe operational procedures, and position for international market re-entry.

Award recognition requires strategic positioning, compelling storytelling, and understanding what judges evaluate. As a current Lead Judge for NSW North Coast Tourism Awards and judge for Australian Hotels Association Awards, I know exactly what wins. I guide businesses through the entire process from initial positioning to submission writing to presentation coaching.

Small operators can compete through strategic differentiation, superior guest experience, and smart system integration. I help identify your unique value proposition, implement cost-effective technology solutions, and develop partnerships that provide economies of scale. The key is working smarter, not just harder.

International expansion requires market research, cultural adaptation, relationship building, and systematic approach. I have built successful business relationships across 8+ international markets. My process includes market assessment, distribution strategy development, trade rate creation, relationship facilitation with overseas agents and wholesalers, and ongoing support for international sales efforts.